6 Criteria for Cultivating a Coaching Culture

Six Criteria for Cultivating a Coaching Culture

Ellie Eckhoff​

There is a growing movement among organizations to cultivate a coaching culture, as more companies recognize the impact that this strategy has on organizational success. Traditionally, coaching has been reserved as a development tool for senior leaders, or as a solution to address underperforming individuals. Today it is not uncommon for an employee to have access to a coach at every stage of their career. Whether an organization’s preference is to utilize internal or external coach practitioners, skilled managers/leaders or a combination of multiple modalities, investing in coaching to develop talent and drive sustainable behavioral change is front and center for many.

Companies that have been successful in developing a strong coaching culture share 6 characteristics in common:

  1. Senior executives value coaching. 
  2. Employees value coaching. 
  3. Managers/leaders received training on how to be a coach.
  4. Coaching is a part of the organizations’ culture with a dedicated line item in the budget.
  5. All employees in the organization have equal opportunity to receive coaching,  either by manager or from a professional coach practioner.
  6. All three coaching modalities (internal coach practitioners, external coach practitioners, and managers/leaders using coaching skills) are present in the organization.
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